Marketing Manager

Description
We are looking for a dynamic and results-driven Marketing Manager to execute strategic marketing initiatives and drive brand engagement. The Marketing Manager will focus on campaign execution, content development, and lead generation, working closely with the Director of Marketing & Communications and the Sales Team to ensure alignment with business goals.
What You Will Do:

• Execute marketing campaigns that support brand awareness, lead generation, and customer engagement.
• Develop marketing content, including sales collateral, website content, email campaigns, and social media posts.
• Manage customer case studies and testimonials to highlight success stories.
• Oversee digital marketing efforts, including SEO, paid advertising, and social media strategies.
• Work with the Sales Team to ensure marketing materials support sales initiatives.
• Assist in planning and executing promotional events, webinars, and industry conferences.
• Analyze marketing performance metrics and provide recommendations for optimization.
• Maintain brand consistency across all marketing materials and communications.

Requirements
What You Need to Be Successful:

• 5+ years of experience in marketing, preferably in a SaaS B2B environment.
• Strong understanding of content marketing, lead generation, and digital marketing tactics.
• Experience with SEO, SEM, and social media marketing.
• Proficiency in marketing automation tools and CRM platforms such as HubSpot and Salesforce.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to work cross-functionally and support sales-driven marketing initiatives.

Who We Are:
Since its inception in 2010, Bectran has pioneered cost-effective credit management and accounts receivable automation solutions for all sizes of organizations. Bectran's SaaS solutions - credit, collections and accounts receivable - provide seamless user experiences across various industries and empower users with robust credit evaluation services, providing more oversight, control and efficiency to companies of all sizes.
Our dedication to improving the efficiency of the order-to-cash cycle has helped companies cut down the time to process and approve credit by over 90% while significantly lowering the risk of default. We are committed to helping businesses make the transition to powerful SaaS technology solutions that save you time and money.
Compensation & Benefits:
In accordance with Illinois' pay transparency requirements, we are committed to providing clear compensation information. The pay range for this position is $95,000 to $110,000 annually. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Pay ranges are subject to change based on evolving market conditions or business needs.
In addition to competitive pay, Bectran offers a comprehensive benefits package, which includes:

• 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through MetLife.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through MetLife.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.

EEO Statement:
Bectran is an equal employment opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bectran embraces diversity and promotes a culture of equity and inclusion where every individual is empowered to thrive. Employees are valued for their skills, experience, and unique perspectives. This commitment is reflected in our company policies and practices and is a fundamental principle of how we conduct business.
Application Instructions:
To apply, please submit resume through the listed posting or at our webpage: https://recruiting.paylocity.com/recruiting/jobs/All/e1e0b11b-1e4a-4390-8ed5-be5ffdff3a33/Bectran-INC. Applications will be accepted until the position is filled or the posting is removed.
Applicants with disabilities may contact us at [email protected] to request reasonable accommodations during the hiring process.
As Bectran continues to expand in the Fintech SaaS industry, we are seeking intelligent, energetic, and skilled individuals to join our Marketing team. If you are ready to launch your career at an industry leading company, we want to hear from you!