Principal Product Designer, Visual

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 77 million monthly active users (MAU), as of November 2024, across more than 170 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About The Team

The Product Design team is the driving force behind the design vision, strategy, creation, and execution of extraordinary member experiences at Life360. We are a growing, ambitious group of talented product designers that share an unwavering commitment to craftsmanship and delight in everything we create. At the heart of our mission is a deep-seated dedication to serving our members through the transformative power of design across our app, devices and location and safety services. Join us in shaping a future where design excellence is at the core of our mission to deliver exceptional experiences and create lasting connections with our members.

About the Job

We are actively seeking a Principal Product Designer, Visual to own and evolve our visual design system as we embark on a full-scale re-design and expansion of our app into new features and align with our physical product and marketing strategy. This role will report directly to the VP of Product Design and supports multiple teams across Life360 delivering on our member experience vision. We are a rapid growth stage company, providing the tools, structure, environment and high standards is pivotal to elevating our design and both training and recruiting the best talent. 

The ideal candidate will thrive in a remote environment, demonstrating exceptional communication and collaboration skills to effectively connect with both the team and stakeholders. Tasked with the alignment of design innovation and business objectives, the Principal Product Designer, Visual role will be key in shaping delightful and engaging experiences for our members, working in tandem with cross-functional teams to realize our ambitious goals.

The US-based salary range for this position is $170,500-$275,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Lead a Bold Visual Transformation

• Define and evolve the visual design language for Life360 across mobile — leading a transformation that raises the bar on quality, emotion, and clarity.
• Drive a compelling North Star vision and bring it to life across the full product experience, aligning the app’s visual identity with our brand, values, and user needs.
• Deliver a cohesive design language for the app that ties together our hardware, software and marketing presence.

Elevate Craft and Design Excellence at Every Level

• Set a high bar and drive design excellence across UI, interaction, and visual systems — from high-level concepts to pixel-perfect execution.
• Translate product vision into an app that feels modern, unified, and intentional.
• Leverage and introduce new AI driven tools and workflows for design excellence.

Influence Design at Scale

• Collaborate with product, engineering, and design teams to evolve our design system — ensuring the visual language translates seamlessly into scalable, reusable components.
• Work with our tech leads to ensure design decisions translate cleanly into code and support velocity for the broader org.

Drive and deliver on a visual transformation and evolution of Life360

• Play a pivotal role in our full product redesign — shaping how foundational design patterns support both bold transformation and day-to-day evolution.
• Bring cohesion to the user journey, balancing usability, brand expression, and design consistency.

Champion Design Culture and Standards

• Set a high bar for visual excellence and inspire others to meet it — ,  through critique, mentorship, and hands-on guidance —  elevating the culture of craft.
• Integrate accessibility and inclusivity best practices, making our design more usable and welcoming for all.

Explore and Innovate

• Identify opportunities to use AI and automation to scale visual execution and documentation.
• Constantly look ahead to future needs, identifying emerging patterns, technologies, and creative directions.

What We’re Looking For

• 8+ years of experience in product design with an emphasis on high-end visual craft, interface design, and design systems.
• A portfolio that shows exceptional visual work across native mobile (iOS/Android), especially in consumer-facing apps or platforms.
• Strong experience leading redesigns or major product transformations — you know how to shape vision and guide execution through ambiguity.
• Mastery of Figma and product prototyping, with a strong understanding of how visuals translate into scalable systems and code.
• A balance of system-level thinking and hands-on design — you can shape the big picture and sweat the small stuff.
• Collaborative, strategic, and communicative — you know how to align diverse teams around a shared vision.
• Deep knowledge of accessibility standards (WCAG) and inclusive design principles.
• Self-directed and proactive — able to take initiative and drive outcomes in a fast-moving environment.

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the above qualifications, you should still seriously consider applying!

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.