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Principal Brand & Advertising Optimization (Media)

Posted 16 Days Ago
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Hybrid
Chicago, IL
91K-153K Annually
Mid level
Hybrid
Chicago, IL
91K-153K Annually
Mid level
Lead media agency management and governance efforts in an integrated marketing environment, focusing on budget optimization and compliance. Build relationships with stakeholders, manage vendor partnerships, and improve processes across media planning and performance monitoring.
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Discover. A brighter future.
With us, you'll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it - we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Come build your future, while being the reason millions of people find a brighter financial future with Discover.
Job Description:
What You'll Do

  • The Media Center of Excellence is a part of Enterprise Marketing and is responsible for centralization and standardization of fundamental paid media marketing and governance/compliance efforts, as well as bringing tactical and detail-oriented work streams together to find smarter, more efficient ways of working and collaboration.
  • This role ensures media agency management and effectiveness, best practices and merchandising work sharing, operations / compliance activities, consulting services management (e.g. media governance), and active monitoring and coordination of brand safety and suitability practices with 1P & 3P platforms.
  • This involves managing expectations, deliverables, integration, deadlines, and communicating with lines of business, agency media planners and buyers, and consultancy partners, resolving issues as they arise, and ensuring that agency procedures are followed to maximize efficiencies in workflow and media spending and media governance/compliance.
  • Responsible for partnering with external vendors as well as analytics organizations internally to deploy measurement and attribution solutions to enable media budget optimization. Leads the enablement of effective integration of media strategic and tactics with other core business areas through partnerships with management across the business.
  • Building relationships with stakeholders and key members of various practice areas (media governance/transparency, ad verification including brand safety, operations/compliance, financials, merchandising work, sourcing, enterprise supplier management)
  • Identify and implement process development and improvement in areas such as media planning/investment, media best practice/campaign highlights sharing, operations, compliance, media governance and transparency
  • Direct relationship management of media agency partners for cross Line of Business servicing efforts.
    • Partner with Line of Business leads to populate Agency Business Plans
    • Support Agency Performance goals and monitoring
    • Supporting Agency best practice sharing, POVs, QBRs, playbooks
    • Support annual agency scoping and staffing conversations
  • Oversee & manage financial deliverables such as:
    • Cross line of business spend tracking and reporting
    • Delivery of media savings targets and efficiency efforts
    • Coordinate billing and payment activities with Accounts Payable to resolve any delinquent remittances ensuring all teams are adhering to payment terms
    • Tracking of joint business partnership spends and credits
  • Ensure compliant delivery of media related activities inclusive of:
    • Fair Banking reviews of campaign targets and tactical practices
    • CMS routines and controls
    • 3rd and 4th party vendor management and governance
    • Supporting engagement & contracting process for new vendors
  • Support rollout, process and consistent operation of core systems and tools
  • Oversee firm-wide ad verification brand safety & suitability best practices and monitoring efforts
    • Work with Programmatic and Social specialists to ensure partnerships and monitoring solutions are working effectively
  • Support POVs, playbooks, media merchandising/best practices and knowledge sharing across Enterprise.


How You'll Do It

  • Partners with external vendors as well as analytics organizations internally to deploy measurement and attribution solutions to enable media budget optimization.
  • Leads the enablement of effective integration of media strategic and tactics with other core business areas through partnerships with management across the business.
  • Manages a team and the work of vendors.
  • Serves as thought leader across all lines of business to deliver most relevant message and experience to prospects and customers
  • Able to balance numerous, simultaneous work streams
  • Organized, detail-oriented, good with time management, obsessed with accuracy, attention to detail, a strong critical thinker/problem solver, and able to multitask
  • Good at building relationships - a creative problem solver, ability to work with different teams and levels, a customer service expert, a great team player/collaborator, balance of being a leader and supporter
  • A strong communicator - able to write clearly, speak professionally, and translate data analysis into insights that can be acted upon by strategists, planners, and buyers alike
  • Excited by the idea of diving deep into data, including new technologies where benchmarks are just beginning to emerge
  • The ability to work in the grey, innovate where new processes have yet to be established but is resourceful and can collaborate to build something new


Qualifications You'll Need
The Basics

  • Bachelors Business Administration and Management, Marketing, or related.
  • 4+ years Marketing, Advertising, Measurement & Attribution or related experience


Physical and Cognitive Requirements
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable a qualified individual with disabilities to perform the essential functions of the position as required by federal, state, and local laws:

  • Primarily remain in a stationary position.
  • No required movement about the work environment to complete the major responsibilities of the job.
  • Primarily performed indoors in an office setting.
  • Ability to operate office equipment such as but not limited to computer, telephone, printer, and calculator.
  • Ability to communicate verbally.; Ability to communicate in written form.
  • Travel up to 10% of the time.


Bonus Points If You Have

  • Operations / financials experience
  • Experience working on multiple media channels and platforms
  • Experience with vendor management
  • Experience with media agency resources (internally / externally) relating to ad verification, principal media buying, media governance, DSPs, SPO


Discover will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States on a full-time basis.
#REMOTE
#LI-AS1
Application Deadline:
The application window for this position is anticipated to close on Apr-07-2025. We encourage you to apply as soon as possible. The posting may be available past this date, but it is not guaranteed.
Compensation:
The base pay for this position generally ranges between $91,000.00 to $153,400.00. Additional incentives may be provided as part of a market competitive total compensation package. Factors, such as but not limited to, geographical location, relevant experience, education, and skill level may impact the pay for this position.
Benefits:
We also offer a range of benefits and programs based on eligibility. These benefits include:

  • Paid Parental Leave
  • Paid Time Off
  • 401(k) Plan
  • Medical, Dental, Vision, & Health Savings Account
  • Short and Long Term Disability, Life, and Accidental Death & Dismemberment insurances
  • Recognition Program
  • Education Assistance
  • Commuter Benefits
  • Family Support Programs
  • Employee Stock Purchase Plan


Learn more at mydiscoverbenefits.com .
What are you waiting for? Apply today!
All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.
Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status. (Know Your Rights)
Discover complies with federal, state, and local laws applicable to qualified individuals with disabilities and is committed to providing reasonable accommodations. If you require a reasonable accommodation to search for a position, to complete an application, and/or to participate in an interview, please email [email protected] . Any information you provide regarding your accommodation needs will be kept confidential and will only be used to determine and provide necessary accommodation.
At Discover, we are committed to creating an inclusive and equitable workplace through our Fair Chance Hiring practices. Fair Chance Hiring means that we base our hiring decisions on an applicant's qualifications rather than their criminal record. All our positions are subject to Section 19 of the Federal Deposit Insurance Act. Our applicants go through a background check, and we follow all applicable local laws, including the Los Angeles County Fair Chance Hiring Ordinance ( LA County Fair Chance ).
Positions marked as remote eligible are limited to remote locations within the country in which the position is based.
Applicants must be 18 or older at the time of hire.

Top Skills

None Specified
HQ

Discover Riverwoods, Illinois, USA Office

We're headquartered in the northwest suburbs of Chicago and have a downtown Chicago office known as “The 606.”

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