Zoro.com is a leading eCommerce platform offering nearly 15 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and 650 team members -- and we’re just getting started!
Primary Function:
Reporting to the Sr. Integrated Marketing Manager, the Integrated Marketing Specialist will support the team in the development, execution, and continuous refinement of the content and promotional process across all of our channels. In this role you will work with partners across the organization to understand the customer marketing strategy and how to leverage customer journey segmentation, lifecycle strategies, and promotional tactics in order to modify customer behaviors through multiple communication channels with a vision to drive increased customer engagement and order frequency.
This position supports the planning, implementation, and refinement of processes including, but not limited to creative briefs, promotion set-up, audience selection, content, and promotional planning. This position will work cross-functionally (marketing, merchandising, category management, etc.) to incorporate relevant content for all communications. This position will work with channel owners to ensure the effective execution of the customer contact strategy.
Duties and Responsibilities:
Planning
- Assist with the development of the overall integrated marketing calendar
- Organize intake meetings with key stakeholders to develop various programming (seasonal, supplier, category, pricing, etc.) for the integrated marketing calendar
- Conduct and run routine follow-up meetings with stakeholders to ensure timing alignment and communicate any changes to the integrated marketing calendar
- Optimize the integrated marketing campaign process for communication, quality control, documentation, execution, problem-solving
- Assist with offer and campaign test designs and proformas for continuous optimization
Execution
- Complete all necessary documentation accurately and on time to facilitate creative kicks-off for each campaign
- Complete and submit consolidated briefs to the creative services team for promotional campaigns
- Manage correct execution of programming with channel owners to make sure the right message is reaching the right customer at the right time
- Perform creative reviews to ensure information is correct and meets the outlined business objectives
- Assist with campaign operations for offer strategy from end-to-end; promotional planning to program execution and measurement
- Provide final verification approvals on all promotional codes and assets for promotional campaigns
Analysis
- Work with analytics to create campaign performance analysis and develop recommendations for future campaigns using insights from analysis
- Partner with Analytics team to define campaign test objectives and KPIs
- Perform routine competitive assessments, analyzing industry trends and identifying/recommending content or strategy recommendations
Qualifications:
- Bachelor’s Degree
- 1-2 years experience in Marketing
- Experience writing creative briefs and providing thoughtful creative direction
- Hands-on experience with Builder.io or similar platform
- Ability to effectively communicate across various levels within the organization
- Project management and time management skills are essential
- Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting deadlines
Total Rewards
Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
- Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
- 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
- At least 18 paid time off days annually for full-time employees and 6 company holidays per year
- 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
- Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
- Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
- Employee discounts and admission to various civic and cultural institutions around Chicago
- Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views
For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.
Illinois
$63,800—$85,000 USD
Zoro was founded in 2011 with a simple idea: make it easy for businesses to get the tools, parts, and supplies they need to keep things running. We've grown by staying curious, moving quickly, and solving everyday challenges in smart, practical ways. Backed by W.W. Grainger and inspired by our endless assortment business model, we’re on a clear path toward our next big milestone: $2 billion in revenue—and beyond.
At Zoro, we don’t just follow a playbook—we help build it. You’ll get to work on real problems with a supportive team that shares ideas freely, learns from each other, and celebrates wins together. Our culture is grounded in values that guide how we show up every day: Winning & Learning Together, Being Customer Obsessed, Being Transparent, and Taking Ownership. We don’t have all the answers, but we’re always asking good questions.
Zoro’s culture has been recognized by Fortune, Best Places to Work, and Built In Chicago—but the recognition we care about most comes from our team members, who make this place what it is.
We’re committed to creating a workplace where everyone feels welcome, respected, and included. We value different backgrounds, perspectives, and experiences—and believe that we’re stronger when everyone feels like they belong.
We also know that flexibility matters. Our hybrid work model gives you space to focus and the flexibility to live your life — asking team members to be onsite at least two days a week. Our Chicago HQ (right above Ogilvie Transportation Center in the Accenture Tower) is always open and ready for connection, collaboration, or just a good cup of coffee.
At Zoro, we’re growing fast toward big aspirations — and we’re continuously excited about the new challenges we get to solve together.
Top Skills
Zoro Chicago, Illinois, USA Office
Our headquarters are conveniently located in Downtown Chicago, above the Ogilvie Transportation Center. Zoro employees can choose to work on-site, remotely or hybrid to experience the best of both worlds!
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