Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
Apollo.io is transforming from a pipeline generation platform into a multi-product, AI-native end to end GTM platform for SMBs and MM. As we scale, we need a Head of Product Marketing to define our product marketing strategy, lead a high-performing team, and drive market leadership through compelling positioning, impactful GTM strategies, and strong cross-functional execution.
Reporting to the CMO, this role will partner closely with product, sales, and customer success to shape Apollo’s product narrative, launch new solutions, and accelerate customer adoption.
Responsibilities
- Develop and lead Apollo’s product marketing strategy, ensuring alignment with business goals and market opportunities.
- Build and manage a world-class product marketing team, fostering collaboration, innovation, and operational excellence.
- Define positioning and messaging for Apollo’s evolving product suite, ensuring clear differentiation in the AI-powered sales tech and CRM space.
- Own the GTM strategy for new product launches, leading cross-functional execution across Product, Sales, Marketing, and Customer Success.
- Drive adoption and expansion through strategic enablement programs and customer education.
- Equip sales and customer success teams with best-in-class collateral, including product decks, battle cards, competitive insights, and objection-handling guides.
- Conduct market, customer, and competitive research to refine product strategy and identify opportunities for growth.
- Partner with product and revenue teams to influence the roadmap and improve product-market fit.
- Establish key success metrics to measure and optimize product marketing impact, including adoption, retention, and revenue contribution.
Qualifications
- 10+ years of experience in product marketing, with at least 5 years in a leadership role at a high-growth SaaS or technology company.
- Proven track record of building and scaling product marketing teams in B2B SaaS.
- Deep expertise in GTM strategy, messaging frameworks, and positioning for multi-product platforms.
- Strong cross-functional leadership, with experience collaborating closely with Product, Sales, and Marketing.
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for multiple audiences.
- Data-driven mindset, with experience measuring and optimizing product marketing performance.
- Experience in competitive intelligence, category creation, and PLG is a plus.
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
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